In this industry, we are taught a simple lie: Grow or die. So we eat. We eat briefs. We eat weekends. We eat each other. But physics is cruel. Mass creates gravity. Gravity creates weight. And weight kills momentum. The bigger you get, the slower you move. The more you acquire, the less you feel. You are about to build an empire. Just remember one thing when you reach the top: You are no longer an agency. You are just a spreadsheet with a logo.